Feel Good Works

Feel Good Works is a collaboration with Boots to tackle the health and wellbeing of future generations.

36% of young people in the UK feel anxious about everyday situations. More than one third of 11-15 year olds are overweight or obese. 87 % of teenage girls are unhappy with their appearance.

It is no wonder then that the health and wellbeing of future generations is in jeopardy. Boots came to us with a mission, to tackle that.

Boots Brum

Together we have been working on developing a collaborative social innovation programme focused on a new social mission and a ‘test and learn’ operating model (prototype, pilot, scale). We are currently focussing on these 3 challenges:

  • Promoting healthy eating and living to tackle diabetes and obesity.
  • Promoting physical activity and outdoor exercise to help build body confidence.
  • Promoting mental wellbeing and mindfulness to help tackle anxiety and stress.

Here's a snapshot co-designing with Boots teams, youth and health communities in Colchester

BOOTS COLCHESTER SWARM from Channelswarm on Vimeo.

Here is a glimpse of the ideas flying out of the first Swarm...Check out the full visualisation here.


Feel Good Works pilots are currently in development.

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