A quirky film led brand for nature re-connection.
We collaborated closely with film-makers Green Lions over 18 months to co-create the Project Wild Thing brand which launched a feature length documentary film exploring the increasing disconnection between British kids and nature. We were credited as co-producers of the film.
We created the Wild Time concept, call to action and app prototype and led the communications strategy for the launch of the social impact film.
The film launched with a UK Picture House cinema national release, unheard of for a UK documentary, and generated mass media attention across national TV and press. It continues to spread around the world via community screenings.