In September 2015, the United Nations launched the Global Goals. These are a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030.
If they are met, they ensure the health, safety and future of the planet for everyone on it. And their best chance of being met is if everyone on the planet is aware of them. Project Everyone set up by film maker Richard Curtis had a simple but mighty ambition - to get the Global Goals in front of 7 billion people in 7 days.
We worked with Project Everyone, UN Foundation, Global Goals team, NGO's, globals brands, activists and creative networks to help shape the communication strategy for a distributed campaign to launch the Global Goals.
Using the Swarm approach we ran creative collaboration campaign camps in London and NYC to prototype and lock down key activations and tactics for multiple audience engagement, from corporates to influencer networks.